|Manufacturing/ Sales||Polocko St. 9, Vilnius||
In 2012, during its 80th anniversary year, Zippo production surpassed the milestone of 500 million lighters since Mr. Blaisdell crafted the first lighter in early 1933. The lighter is ingrained in the fabric of both American and global culture. In marketing parlance, the brand enjoys an unaided awareness rate of more than 98 percent. That means 98 out of every 100 people surveyed have knowledge of the Zippo name and lighter without being coached in any manner – an astonishing recognition factor. Today, though most products are simply disposable or available with limited warranties, the Zippo lighter is still backed by its famous lifetime guarantee, “It works or we fix it free.™” In more than 80 years, no one has ever spent a cent on the mechanical repair of a Zippo lighter regardless of the lighter’s age or condition.